Sample data. Northgate Equipment is a fictional dealer. Every lead, number, and name on this page is made up.
Scoreboard
Machine leads 60%
Prior week 13 · four-week average 12.5
Machine, rental and service leads. Parts requests and general contacts are listed below but not in this number.
- Missed calls
- 2 (average 1.5)
- Answered calls
- 4
- Machine
- 15
- Parts
- 1
- Rental
- 1
Select a source to see its leads.
Listing site call6
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Mon Sep 28, 10:45 am answered
Pat Lindqvist
2019 Corvane RT 550 rough-terrain crane · stock N0871
Asked about price and whether the annual inspection is current.
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Tue Sep 29, 3:02 pm answered
2022 Tesso T68 track loader · stock N0977
Wanted hours and service history. Will call back Friday.
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Wed Sep 30, 9:30 am missed
No conversation took place.
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Thu Oct 1, 4:48 pm answered
Jamie Castell
2024 Halden HX210 excavator · stock N1042
Asked about financing terms.
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Fri Oct 2, 12:15 pm missed
No conversation took place.
-
Sat Oct 3, 9:05 am answered
Chris Delgado
2021 Halden HL250 wheel loader · stock N0915
Scheduling a visit to see it run.
Website pop-up form4
-
Mon Sep 28, 4:30 pm
Morgan Bell
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Tue Sep 29, 8:55 am
Sam Ortega
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Thu Oct 1, 1:20 pm rental
Dana Whitfield
Looking to rent a mini excavator for two weeks.
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Sat Oct 3, 10:10 am
Alex Pruitt
Website quote form3
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Mon Sep 28, 9:12 am
Jordan Avery
(555) 010-0142 · jordan.avery@example.com
2024 Halden HX210 excavator · stock N1042 · Stonebrook
Is this one still available? Looking to take delivery before the end of the month.
-
Wed Sep 30, 2:40 pm
Casey Moreno
2022 Tesso T68 track loader · stock N0977 · Kestrel Point
What would a trade on my older loader look like?
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Fri Oct 2, 11:05 am
Riley Tanaka
(555) 010-0177 · riley.tanaka@example.com
2025 Halden HX350 excavator · stock N1101 · Ashford Valley
Need pricing with a hydraulic thumb installed.
Listing site message2
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Tue Sep 29, 7:22 pm
Taylor Okafor
(555) 010-0172 · taylor.okafor@example.com
2019 Corvane RT 550 rough-terrain crane · stock N0871
Let me know price and availability.
-
Fri Oct 2, 7:48 am
Quinn Abbott
2020 Corvane CK 1100 crawler crane · stock N0802
Is the load chart available?
Landing page form1
-
Wed Sep 30, 12:33 pm
Robin Vance
2025 Halden HX350 excavator #N1101 (Ashford Valley) · stock N1101 · Ashford Valley
Can you send a walkaround video?
Website parts request1
-
Thu Oct 1, 10:02 am parts
Lee Hartman
(555) 010-0111 · lee.hartman@example.com
2018 Tesso T59
Drive belt (part number 71-8879)
Parts store 40%
Prior week $1,242.25 · four-week average $929.83
- Orders
- 14 (average 6.5)
- Average order
- $163.06
| Top products | Units | Net sales |
|---|---|---|
| Tesso T68 drive belt | 3 | $486.00 |
| Halden HX210 fuel filter kit | 5 | $412.50 |
| Corvane wire rope, 5/8 in, 300 ft | 1 | $389.40 |
| Bucket teeth, set of 5 | 2 | $318.00 |
| Order source | Orders | Net sales |
|---|---|---|
| 8 | $1,384.45 | |
| 4 | $612.90 | |
| direct | 2 | $285.50 |
Ads account
Ad Leak Audit score
Grade C · up 4 since Sep 28
| Weakest areas | Score of 10 | Change |
|---|---|---|
| Bidding and budgets | 5.5 | 0.0 |
| Search terms | 6.4 | +1.2 |
| Ads and assets | 7.7 | +0.6 |
| Conversion tracking | 9.0 | 0.0 |
Resolved since the last audit: Brand keyword paused in the conquest campaign.
Penny proposes 9 fixes, 1 new
-
Add sitelinks and callouts to the crane service campaign
Add at least 4 sitelinks, 4 callouts and 1 structured snippet.
-
Block 11 search terms that are not buyers
Add the listed terms as exact-match negatives.
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The parts quote form records no conversion
Add a conversion tag to the form's thank-you step.
-
Excavator campaign is losing impressions to budget
Raise the daily budget or narrow the location targeting.
Nothing here has been changed. Ask for a preview of a fix by its number to see the exact change.
This week's targets
-
Where can I buy a used Halden HX210 excavator near Stonebrook?
Cited by some AI engines but not all; ranking #6 on Google; ridgelineiron.example is winning it.
-
Who is the Corvane crane dealer in Ashford Valley?
Cited by some AI engines but not all; ranking #4 on Google; summitcrane.example is winning it.
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Who does annual crane inspections near Kestrel Point?
Named by AI but not linked; ranking #9 on Google; summitcrane.example is winning it.
-
Where can I buy Tesso loader filters near Harlan Falls?
Cited by some AI engines but not all; ranking #5 on Google; fieldandfleetparts.example is winning it.
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Who sells Corvane crane parts online?
Cited on some days but not others; fieldandfleetparts.example is winning it.
No page of ours yet · Page being cited
Last week's targets
| Question | Result | Then | Now |
|---|---|---|---|
| Who rents rough-terrain cranes near Harlan Falls? | moved | 44.0 | 58.0 |
| Who is the Halden dealer in Stonebrook? | won | 52.0 | 0.0 |
| Where can I order Halden excavator parts online? | no change | 33.0 | 31.0 |
Google striking distance
| Search | Position | Impressions | Page |
|---|---|---|---|
| halden dealer near me | 10.9 | 164 | northgate.example/about |
| used track loader stonebrook | 12.4 | 88 | northgate.example/used |
| corvane rt 550 | 9.2 | 61 | northgate.example/cranes/rt-550 |
| tesso t68 filter | 8.6 | 47 | parts.northgate.example/products/t68-fuel-filter |
Flags
Nothing unusual this week.
Social lane
Engagement on the page's own posts. This is not part of the lead score. 41 posts from Jul 7 to Oct 3, from the export loaded Oct 5.
What the page's posts do
- Median reach
- 310
- Median reactions, comments, shares
- 9
- Link clicks, all posts
- 6
| Kind of post | Posts | Median engagement |
|---|---|---|
| Videos | 12 | 17 |
| Photos | 29 | 7 |
| Asks a question | 9 | 15 |
| Does not ask one | 32 | 7 |
| Shows a price | 11 | 3 |
Most engagement
64 reactions, comments and shares · reach 1420 · Photos · Aug 26
We handed a donation check to the Stonebrook food shelf this week. Thank you to every customer who rounded up at the parts counter.
45 reactions, comments and shares · reach 2180 · Videos · Sep 2
This Corvane RT 550 is headed to a crew in Kestrel Point. Who else is running one?
22 reactions, comments and shares · reach 610 · Videos · Sep 16
Meet the service team at Harlan Falls. What should we show you next from the shop?
Approval queue
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Social posts for the week of Oct 5
Two posts for Facebook and Instagram and one for LinkedIn, built from fix drafts you approved.
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2025 Halden HX350 excavator
Stock N1101 · New · Ashford Valley. Landing page copy, search ad copy and posts.
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Where can I buy Tesso loader filters near Harlan Falls?
Create a new page, "Tesso loader filters near Harlan Falls", and link to it from each filter product page. A product page for one part number cannot also answer a where-to-buy question.