Free tools
Free tools I build and give away, mostly for marketers who work with Claude. Each one does one job, shows its work and leaves the final call to you.
Claude Code skill, by request
Find where a Google Ads account is leaking. Score it. Fix it.
Runs 83 checks on a Google Ads account, scores ten areas out of 10 and the account out of 100, and turns it into a PDF report with a fix list ranked by impact. It can then make the fixes you pick: every change is previewed first, checked against Google's ad policies, logged, and can be undone by describing it.
Free web app for marketers
Is it just you, or is it the platform?
Live ad weather for Meta Ads, Google Ads and Google Search. Each platform is rated Calm, Breezy or Stormy from the official status feeds, a search-volatility index and reports from other marketers, with a short forecast every morning. When your numbers fall off a cliff, it tells you whether everyone else is seeing it too.
Free Claude Code plugin
Caddie reads the green. You sink the putt.
Reads your Google Search Console, finds the pages sitting just off page one, and hands you paste-ready before-and-after edits for each. It also finds the questions AI assistants answer without you, and a Monday memo checks which edits went live and what their rankings did.
Free Claude Code plugin
Pit fixes every page in one stop. You drive.
Rewrites the title, meta description and H1 of every page on a site in one consistent naming style, using what the pages actually say. You review everything in one workbook, and only the rows you approve get published. Rows that fail its checks are never published.
Free Claude skill
Ref keeps the review fair. You make the calls.
Runs the feedback and approval cycle for a marketing asset: sorts every reviewer's notes, flags the ones that conflict, builds one fix list, checks version two against it and gives a sign-off verdict. It never writes the creative and never sends anything.
Free Claude skill
Is it National Something Day, and should your brand post about it?
Looks up the real national and awareness days for any date (never from memory), scores each one for brand fit and cringe risk against your brand, gives a verdict and drafts the post. It learns your brand's voice as you use it.
Dashboard, live demo with a fictional dealer
Do AI assistants recommend you, or your competitors?
Asks ChatGPT, Gemini, Perplexity and Claude the questions buyers really ask, every day, and tracks who they link to, what that traffic is worth and which pages to fix first. The demo runs on a made-up dealer.
Agent team, live sample with a fictional dealer
Nine agents. One scorecard.
A team of narrow AI agents judged on leads and parts revenue. All nine are live: they count leads, count parts sales, rank the buyer questions closest to being won, audit the ad account, write a Monday brief, draft the page fix for the top targets, draft deal kits with graphics for new machines, and draft the week's social posts. Every agent has one job and one thing it never does, and a person approves anything that ships.